New Order is a premium Skin Care line which operates under the scope of VIDI VICI, the in-house cosmetics brand of Shinsegae–one of the largest department store franchises in South Korea. As we have been assigned to revamp VIDI VICI, we were also tasked in the conception, brand development, and eventual release of their premium New Order line.
I was tasked with many of these developmental stages, from name brainstorm, logotype development, product packaging, photo direction, & graphic content.
Project
Branding | Graphics | Art Direction
Client
Shinsaegae
Year
2018–2019
