Founded in 2004, VIDIVICI is the brand of premium cosmetics and skincare products by Shinsegae, one of South Korea’s biggest department store franchises. Their aim was to offer customers of their department stores & duty frees with a premium line of products that have the world-famous South Korean touch to them.
Our Twoplus Design team was given creative control late 2016. Our tasks ranged from Product Design, In-store promotions, photography, graphic & commercial work, online content, brandbook, product launches, & various consultations with the VIDIVICI team.
Project
Branding | Graphics | Art Direction
Client
Shinsaegae
Year
2017–2019
“Creatiing A True Beauty Halo” is VIDIVICI’s brand philosophy. The Halo imagery is used a a symbol of beauty elevation for any individual who uses their product not as the source of ones beauty, but the tool to achieve their true beauty potential.
Throughout all of the work we produced for them, we seeked to keep these values in tact. Therefore, we deemed it necessary for VIDIVICI to be as versatile & diverse of a brand, as there are countless ways for one to interpret human beauty.
To achieve the reach that VIDIVICI seeked to achieve, we created various product lines that would cater to as many types of beauty as we could. This distinction is most noticeably categorized by Color Palette & the use of different logos that we’ve created for VIDIVICI.
Along with overall brand direction for the brand, I also created numerous visual & graphic works for the brand. To show them all would simply be too much, so I just included frames of a few of the them in its varieties. These were used in different scales. from social media usage, to promotional material and in-store displays.
